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H2o For Life Rebranding
Project type
Branding, Graphic Design, Logo
Date
2021
Location
Minneapolis, MN
At H2O for life, I spearheaded the rebranding project that spanned over 5 months, culminating in an exciting and successful launch. As part of this process, I conducted a thorough review of our current logo and gathered input from key stakeholders, including the board and constituents. Utilizing my design expertise, I collaborated with a Design Agency to create a new logo that was both visually appealing and aligned with the organization's mission.
However, when presenting the final design to the board, there were concerns about certain elements. In order to ensure their satisfaction while still maintaining key components of the new brand, I took on the task of redesigning the logo myself. After numerous iterations and revisions, we landed on a powerful symbol depicting a book inside a water drop; representing our commitment to education and clean water access.
To bring this vision to life, I also developed mock ups and mood boards which successfully garnered approval from both the board and internal team. With their green light, we proudly launched our refreshed brand and continue to make a positive impact in communities around the world.