Emergency drought appeal video

In 2016, the Horn of Africa faced one of its worst droughts in history. At ARAHA, we aimed to raise awareness about this devastating crisis. During this challenging time, I worked on creating a video to highlight the situation.

We made the tough decision to include images of suffering, despite it conflicting with our updated brand philosophy. Given the urgency of the crisis, we felt it was necessary.

We brainstormed the video’s direction and adjusted elements as new ideas emerged during production.